The
youth of the world always think they are better than the old folks. After all,
they are young, fast, quick, smart, savvy, and well... young. So, what happens
when young basketball players take on the old folks in a pick-up game on local
courts in New Jersey and Los Angeles? It starts as expected with the old guys
getting 'schooled' by the youngsters. But something happened midway in the game
when old guys brought their game to an entirely new level of play - totally
dominating the younger players who can only stare in open-mouthed disbelief at
the old players.
Who
are these guys? Well, the old players aren't really old - in fact, they are two
of the top professional basketball players in the nation. With a little help
from Hollywood makeup artists, star players Kyrie Irving (Cleveland Cavaliers)
and Kevin Love (Minnesota Timberwolves)
try to get the old team back together on a road trip. The first Uncle Drew
video has more than 17 million views, and the second video quickly amassed more
than 5 million views in the first few days.
The
videos are a big hit for Pepsi Max and illustrate the product's tag line of
"a zero-calorie cola in disguise." As a product in the mature stage
of its product life cycle, Pepsi brings an "A-game" to the courts. A
lesson to marketers: things are not always what they first appear to be.
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