“Push the big red button! What makes a video go viral?"

What is it that makes videos go viral and reach millions of viewers on the Web? According to Kevin Allocca from YouTube, there are three key factors required to achieve success:

1.      Reaching the tastemakers

2.      Building a community of participation

3.      Creating unexpectedness in the video

Watch Kevin's talk on TED.com at http://www.ted.com/talks/kevin_allocca_why_videos_go_viral.html.

It is a simple formula in principle, but it is extremely complex to produce in reality. Yet, marketers and advertisers try time and again – usually in vain – to hit the right formula. However, a recent video segment produced by agency Duvall Guillame Modern managed to achieve all the right elements in its video to launch TNT network in Belgium.

It started by placing a big red push button with the label “Push to add drama” in a town square in an average Flemish town. And then waited to see what happened next. The results were amazing. As of the beginning of May 2012, there have been nearly 32 million views!

See what happens when YOU push the big red button… Watch the TNT Belgium video at: http://youtu.be/316AzLYfAzw